The CEO Magazine Asia (Nov 2018) : WE CANNOT STOP LEARNING

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Humanity is now solidly in the era of the fourth industrial revolution, Industry 4.0, and it’s brought with it change and disruption aplenty. The automation and computerisation of manufacturing represents both challenge and opportunity for many in the industry, should they know how to navigate this new space.One individual who’s all too aware of the requirements for survival in this new era is Teo Cher Koon, Managing Director and President of ISDN Holdings.

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Cher Koon joined the company during its early days in 1987, and subsequently led ISDN Holdings from its beginnings as a Singaporean start-up to being a regional power in its sector.As a result, he’s witnessed three decades of the motion control and computing industries. Indeed, he graduated from mechanical engineering at the National University of Singapore in 1987, meaning he’s well-versed in the industry’s intricacies, and is now concerning himself with its future.“It’s our vision to stay at the forefront of the industry,” he says. “The present and future trend is artificial intelligence and robotics, and we’ve invested in that. We’ve formed partnerships and produced precision parts for the market. We’re also looking into robotics applications – a lot of our customers want to use robotics but they don’t know how to implement it, so we have a team that helps customers achieve these solutions.”

Cher Koon is excited about this future, and the onset of robotics, AI and cloud software. The industrial transformation is proving a challenge for many companies, but while Cher Koon’s approach is tinted with caution, it’s largely driven by optimism. He has good reason for this – ISDN Holdings is well-positioned to take on the tidal wave of change coming its way.  


Building images depicts ISDN Wujiang Industrial Park ( China )

Founded in 1986, just one year before Cher Koon joined, ISDN Holdings has made motion control solutions and industrial computing its business. The company supports a wide range of critical industries like medical, defence, aerospace, robotics, factory automation, energy, manufacturing,hard disk and semiconductors. The market they occupy may be a niche, but it’s a niche in which ISDN Holdings is dominant.

Now, ISDN Holdings is striving to stay at the forefront of industrial innovation – a tall order, but Cher Koon is certain the company is capable of it. “The challenge is to live up to the requirements and expectations of the market, especially right now,” he says. “There is a lot of development in drones, robotic applications and artificial intelligence, so we cannot stop learning. We are not only growing our business organically, we are also looking for opportunities to acquire knowledge, and acquire companies to become part of our organisation.”

For Cher Koon, the ideal acquisition or partnership is one where the other company exemplifies commitment and dedication, and the individuals that make up that company work with passion and effort. Only when the other company demonstrates these traits, Cher Koon believes, will they be able to pursue a profitable, productive relationship with ISDN Holdings.

It’s not surprising that the company holds its  partnerships to such a high standard; their longevity has gone a long way towards assuring ISDN Holdings’ success, and Cher Koon is grateful for the support of the company’s suppliers throughout their journey. “We always try our best to find the right customer, the right application, the right market for a potential partner,” Cher Koon explains. “Those that we think have a long-term growth prospect, that continue to evolve and innovate. These are the partnerships that we treasure, because we believe that the industry is continuously .


Here is complete PDF article interviewed by THE CEO MAGAZINE ( 616 KB ) : 

Servo Dynamics Pte Ltd  :
One of the subsidiary company under ISDN Holdings Limited with the principal activities of motion control solutions and industrial computing